|
PR and Marketing
“Public relations is about reputation – the result of what you do, what you say and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.”
...The Chartered Institute of Public Relations, UK.
Public relations has to contribute directly to business success. If its task is guarding and managing reputation and relationships this must have a demonstrable effect and not just result in a feel-good factor.
Public relations is not always about a short-term campaign, for instance the launch of a new product or service. It also encompasses long-term strategic areas such as advising companies on working with the local community or meeting environmental responsibilities to enhance or protect their image.
"PR is powerful marketing tools"
Marketing communications is at the heart of our business. For each client, we seek out the best strategies and solutions that will enable them to communicate most effectively with their audiences.
|
|
|
|
|
|
|
|
     |
| News in Poland: From Polska.pl |
|
|
|
| News in the UK: From the BBC |
|
|
|
